This campaign included print advertising and direct mail, featuring a postcard and a membership renewal brochure. A magazine ad featured a picture of Rosa Parks and includes the tagline: “Join. Give. Do More!” The ad ran in Fortune magazine and the NAACP publication Crisis and the postcard and renewal brochure carry the same theme as the print advertising. Each piece was designed to promote awareness and to increase corporate sponsorship and individual membership with a heavy emphasis towards the 21 to 40 year-old demographic.
“In 2006, we really want(ed) to stress the importance of reaching a younger audience in a more creative manner. We (were) excited to work with Renegade on this campaign.” - John C. White, Director of Communications
click here to view the project
