Renegade created and produced a national campaign that increased awareness of the BET Foundation and the foundation's initiative contest "Summer Camp for Girls" The PSA campaign urged parents of overweight girls to submit essays to send their girls to celebrity sponsored youth health and fitness summer camp. Renegade's creative team is working with BET Foundation's multiplatform initiatives and is collaborating with BET's marketing for further on-air promotions.
"We hada record 1,880+ entries (for the Summer Camp from this campaign)." - Lynda Dorman, Executive Director
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